So it's sort of a Steam competitor, then, but more broad?
BW: Yeah, exactly. It's more broad. We like Steam, and I'm currently playing Team Fortress all the time, but we've talked to a lot of publishers and developers who do not want to replace Wal-Mart at retail with a digital front. They want there to be more avenues for them.
I know there's Direct2Drive and GamersGate and other things like that, but in terms of a consistent platform where you can just manage and run your games and be a part of the community and that sort of thing, that's what Impulse is bringing. We're starting to go out and get not just game content, but non-game content as well.
What kind of stuff?
BW: Well, for example, we just signed Gas Powered Games' Demigod. Stardock is going to be the worldwide exclusive publisher of that, at both retail and digitally next year. I believe we're going to have most of the game publishers on here as well, we hope, by the end of the year. Demigod will be coming out in February next year.
But when it comes to non-game related things?
BW: Oh, non-game? I can't talk about it yet.
Just broadly, I don't mean specifics. What kind of content?
BW: Like paint programs, antivirus, disk defragmenting...
My TotalGaming.net experience with Sins of a Solar Empire was very positive.. hopefully they will be adding some more neat features to the service.