Let's ignore for the moment that you're paying $40 for a demo. Wait, let's not. $40 for a demo?? You won't even get credit towards the full game should you choose to purchase this demo and to top it off it's incomplete too! Sixty cars, barely there tuning, minimal customization, and a kick in the privates is all Polyphony have deemed fit for their consumers to experience.
One of the big selling points Sony would have you believe is its online mulitplayer (free!), but guess what, that's broken too. Want to race with your buddies? Sorry, matchmaking is the only option available right now. Use that fancy Bluetooth headset? Nope, voice hasn't been implemented yet (this fall, uhh maybe... nevermind that the demo has been out in Japan for a number of months).
Sony's continued disrespected towards their consumer base is appalling to me. If you're going to devote the time and resources to making an early version of your game available, which takes away the same time and resources from working on your finished product, AND you make consumers pay for it, at least give us a compelling feature set as well.